This is one of the most frequently asked questions we receive from our clients. When is the ideal time for your business to start running Google Ads?
In our previous article, we’ve mentioned that most internet users use Google Chrome for their search engine. Based on this data from Statista (1), in 2022, 97.22% of Malaysians will use Google as their default search engine. Because of this, as a business owner, we would also want our website to be optimised for Google.
Market Share of Leading Search Engines Across Malaysia in 2022
Before discussing which businesses are best suited for Google Ads, let’s talk about the different types of marketing campaigns that are possible with Google Ads.
Types of Google ads Campaign Objective
Based on the image above, there are Sales campaigns to Drive sales online, in app, by phone, or in store. There is also a “Get Leads” campaign to get leads and other conversions by encouraging customers to take action. However, the most common among businesses is the website traffic campaign. For today we will be covering what is a website traffic campaign and when to use this for your business.
As the name suggests, Website traffic campaign is to increase traffic to your website. Before you start doing this campaign, you need to have your own website obviously. After selecting a campaign objective you need to select the type of campaign you want.
Types of Campaign
Pay Only for Customers Interested in your Business.
Search campaigns are the most common type of campaign. When you search for something on Google, the results that appear are the result of a search campaign. You pay Google for each click on your website, which is how this type of campaign works. If the user does not click on your website, it does not count and you do not need to pay Google anything. This makes Google Ads a very cost-effective marketing tool. In contrast, with a traditional billboard marketing campaign, you still have to pay the company every month even if no one looks at your billboard or even walks near it. No matter how many people ignore your billboard ads, you still have to pay the same amount of money.
Business Niche.
Google Ads is also a good option if your business is difficult to find. For example, if someone is looking for a company that sells a specific type of machine, such as a palm oil processing machine, they may not know where or how to find it. Even if they ask 100 friends, no one may be able to help. Only Google can provide the answer. This type of business is a good fit for Google Ads. Niche services are also a good fit for Google Ads, in addition to niche products.
Market Testing
Google Ads is a perfect tool to test the market for your new products. For example, if you run a durian business and have extra unsold durian every year, you can use Google Ads to test the market for durian ice cream, durian cake, durian pudding, durian pie, durian laksa, or any other product you can think of. Google has the most data in the world, so you can use it to see how many people are searching for these products and how the demand for them is trending. You can even run ads for your new products before you launch them to see how people respond. This market research is invaluable in helping you make informed decisions about whether or not to invest in your new ideas.
Business that Requires a Lot of Researching before Deciding to Proceed with the Service
Google Ads is also the best type of advertising for businesses that are complicated and difficult to understand. For example, if your business is related to skin whitening, body slimming, or fat burning, it can be difficult for people to trust or believe your claims. These businesses often make people think, “Is this legit? Does this work?” It takes time to convince customers of these businesses, as they need to see your website, credibility, testimonials, before-and-after results, and more before they are confident enough to book an appointment. Google Ads is a great way to reach these potential customers, as they are already using Google to research different businesses. If you are in this type of business, Google Ads is a must-have, as your competitors will be using it to reach your potential customers.
When You Just Started Your Business
Google ads are highly recommended for new businesses. When you first start out, no one knows your brand and you have no reputation yet. Getting Google to promote your business to the front page of Google is a great way to get your first customer and start your business. How much money do you need to spend on Google ads for the Malaysian market? We will cover this topic in our next article.
Setting up Google ads and managing Google ads can be complicated. Wrong set up and you will be wasting your money and only give Google free money. There are a lot of ways on how to do marketing and a lot of ways to do it wrong as well. If you want a quick, easy and optimum result and someone to handle the work for you, consider visiting us at Cilesto Media and we manage your marketing and advertising for you. We have a team of experts and combined 20 years of experience in this field to help you with your website. Schedule an appointment for further consultation.
References
- Market share of leading search engines across Malaysia in 2022. https://www.statista.com/statistics/954408/malaysia-market-share-of-search-engines/
