Category: Uncategorized

This is one of the most frequently asked questions we receive from our clients. When is the ideal time for your business to start running Google Ads? In our previous article, we’ve mentioned that most internet users use Google Chrome for their search engine. Based on this data from Statista (1), in 2022, 97.22% of… Continue reading When to do Google Ads in Malaysia?

What is a backlink? A backlink is a link from another website to your website. Search engines like Google and Firefox use backlinks to evaluate the quality of your website and the quality of the information it provides. The more backlinks your website has, the more credible and authoritative it will appear to search engines.… Continue reading Is Backlink Building Still Relevant for SEO?

Is billboard advertising obsolete? That’s the inquiry we aim to address. However, before examining the situation in Malaysia, it is crucial to assess the global scenario. Consequently, our initial step is to review existing research conducted by others. One such study conducted by Charles R. Taylor et al (1) delved into the utilization and effectiveness… Continue reading Is it worth doing billboard marketing in Malaysia?

SEO is short for Search Engine Optimization. It is the process of optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and attractive to search engines and users.… Continue reading SEO for Malaysian Market

In today’s digital landscape, it’s hard to escape the influx of self-proclaimed “digital marketing experts” vying for attention. While their expertise may be valuable for companies deeply entrenched in digital marketing, what about those of us who are just dipping our toes into the basics? Fear not! This comprehensive guide is your gateway to success,… Continue reading Cracking the Digital Marketing Code: A Beginner’s Handbook for Success

Unveiling the Winning Strategy for Business Growth For many small businesses, the choice between traditional and digital marketing can be a challenging decision. With limited budgets, they must determine which approach will yield the greatest sales and profits. Questions arise: How can I gauge the effectiveness of my marketing efforts? Whom can I trust to… Continue reading Decoding the Battle: Digital Marketing vs. Traditional Marketing